Beau-Robert Metcalfe
Eng313 We 4:20
5/8/2009
iLove U: An Examination of the Internet and Romance
With the increasingly prevalent influence of the internet on the social lives of human beings, an apparent effect on our interaction can only be expected. The way people use the internet can change their behavior and status, augment their gender and appearance, and even go so far as to impact their identity down to the existential level. Social networking sites like Myspace and Facebook have surpassed nearly any other form of communication among young people. Internet matchmaking services like eHarmony and Match.com have created a socially acceptable avenue for online dating and cyber-romance. The internet might be viewed as the world’s largest market. The exchange of goods, services, ideas and money is operating full force, all hours of every day, acting effectively as the world’s largest market. The information super highway is rapidly and radically changing the way in which humans interact and dictating the evolution of our romance.
One of the earliest forms of online communication was electronic mail. Rather than pay for stationary and postage to send a letter that could take days to get to the recipient, users could simply type what they needed to say, send it to an electronic address that was attached to a name, and have communication in instants. From e-mail spawned instant messaging. Instant messaging acts similar to e-mail, but in a condensed form. Text can be sent back and forth in a single window between one or more users instantly. Soon, social networking sites started popping up. Pioneering sites like Friendster first made the idea of internet profiles as messaging as a form of communication popular. The more widely used Myspace came into the playing field and drew in a large audience of young people. Myspace created an environment where teenagers didn’t need to leave the house to socialize, a convenience when a great deal of them don’t have licenses.
The easy accessibility and instant social gratification offered by Myspace appealed to the electronically-savvy minds of youth ranging from elementary school students, to college graduates. Being able to communicate constantly and instantly online with a catalogue of friends opens a range of networking possibilities and changed the typical way friends are made in social encounters. The question is, though, can authentic friends be made on the web? If we define a friend the way Webster’s dictionary does as, “a person you know well and regard with affection and trust”(Webster’s Online Dictionary), then in order for social networking sites to be effective tools for making friends, they must be able to establish affection and trust.
Both Myspace and Facebook require users to design a profile. Profiles include selected information varying from a physical description, age and interests. The profile is also supposed to feature one or more albums of photographs of yourself and friends. Provided two members have similar interests, this information could make good precedent for contact. Contact usually begins with a “friend request,” a notification is sent to the user that essentially asks whether or not they know or want to become friends with the person sending the request. They are given the option to approve or deny friendship. The process is almost like applying for a job, the “applicant” is represented by the information he or she opted to include in their profile. Like natural selection, those with strong, or in this case, interesting profiles are selected for approval. Because Myspace and Facebook are social networking sites, those with more friends establish more connection and tend to “befriend” more people.
If friendship is built on affection, how do you create a foundation online? One might imagine the process is similar to the way it’s done in real life. The messaging capability of social networks allows you to carry on conversation, which would be the same way affection is established in face-to-face encounters. A Facebook-to-Facebook conversation, though, gives participants extended time periods in which to formulate their ideas and what they’d like to say. This could be advantageous to friendship, but one wonders if this process encourages authenticity. The anonymity offered by the internet gives users the ability to artificialize themselves in a more pleasant frame. Time spent giving thought to how to present oneself gives room to “sell” yourself as an idea. Textual conversations take away the need for split-second reactions, but do most users take this time to consider true feelings, beliefs and ideas, or to present themselves in a more socially desirable light? I imagine you can find both sorts of people on the web, but if this is the case, how do you establish the trust component of the friendship definition? How does one ever know if someone they’ve met online is presenting themselves in an honest fashion, rather than a fabricated one? Perhaps this is where real-life encounters become necessary to human connection.
So if social networking sites are only effective as a precursor to meeting in person (at least in terms of making new friends) does that make social networking the friendship equivalent to online dating sites? If, in order to create a real relationship, two people need to meet in the physical word, are beliefs and ideas downplayed? If you downplay the substance of the mind, the information made available using a Myspace or Facebook profile, a certain importance is placed on the body. Humans may require a physical encounter not only for romantic relationships, but for amicable ones.
Internet dating sites and matchmaking services like eHarmony and Match.com try to take advantage of the anonymity of the internet to give shy people an outlet for meeting potential romantic partners. The very existence of such services calls to attention issues of capitalism, societal concepts of love, and the radical introduction of e-romance. Dating sites turn what used to occur by happenstance into something more defined. Again, the ambiguity the internet allows for affects authenticity and makes identity more flexible than it is in real life. At what point does a relationship with a stranger become a romantic one, and how does the internet act as a catalyst?
One of the favorite pastimes of couples is to recount their first meeting for the benefit of curious friends and family. “The time we first met” is a series of words to prelude a romantic first encounter, if the words to follow are “I was logged in and had an unread message,” the interest of the listeners may falter at least slightly. One site, eHarmony.com claims their use of scientifically based matching process is contrary to “traditional” online dating. Their site reads, “At eHarmony, our patented Compatibility Matching System® narrows the field from millions of candidates to a highly select group of singles that are compatible with you”(eHarmony.com). It would seem you can register the process by which two people connect as a trademark. To imagine that a questionnaire is capable of quantifying the content of one’s character to the extent that two people could be matched for relationship compatibility is fairly radical. The concept is extraordinarily convenient, why bother searching for romance when an online survey can provide them for you?
Some online dating services and social networking sites are free, and others require a subscription. Does paying for a service imply a more quality date? Americans are used to getting what they pay for, if corporations are capable of commodifying romance, does the name of the site act as a brand name for love? Chris Barker writes in Cultural Studies,
The Internet exists within a capitalist world driven by profit seeking and dominated by a powerful consumer culture. The concern regarding democracy is that the World Wide Wed will become a commodified sphere of entertainment and selling rather than of political discussion.(Barker 356)
Free social networking sites are paid for by advertisers. Corporations pay the site owners a sum relative to the number of users that are exposed to their ads. It is in this way that even “free” services are paid for courtesy of the capitalistic use of advertisements. Sites that attract more visitors receive more sponsorship and can improve their services to appeal to even more users, inefficient sites lose page hits and funds. Such a form of evolution is best described as memetic replication. Professor Richard Dawkins describes the process as follows, “Those varieties of a replicator that happen to be good at getting copied become more numerous at the expense of alternative replicators that are bad at getting copied. That, at its most rudimentary, is natural selection”(Dawkins 191). In this case, a site is replicated according to the number of users it generates, and the number of users it generates is expanded exponentially according to advancement of its features and therefor the spread of word-of-mouth.
The internet acts as a monstrous engine for the advancement of memes. Pages are in a constant state of purging and renewal. Instant and infinitely available access paired with the web’s unprecedented capability for replication on a massive and viral scale. The social networking meme exists in an environment that is extraordinarily conducive to replication, and because it is a networking device, it acts as a replicator for other memes that find their way into sites. Via mass posts sent to all of the user’s “friends” concepts can be introduced to any number of users, potentially thousands in a day, and replicated. The laws of natural selection are accelerated by the cyclical access, purging and reinforcing of the internet, and successful memes are given free-reign to replicate to the ends of the World Wide Web.
It appears that the so-called sphere of commodification has expanded past entertainment, and into the realm of emotion. Another factor that might inspire somebody to choose a pay service rather than a free one is the knowledge that any potential mates they discover (or have delivered to them) also had to pay for the service, and therefor have money. One of the questions on the eHarmony questionnaire engine is, “How much annual income would be ideal for your matches?” The user is then given a range of incomes from nothing to hundred thousand dollars a year. This speaks to the necessity for financial security that many people look for in relationships. In the Darwinistic tumbler of searches, it’s possible than potential suitors are screened out of the process for earning too little money. Free personals sites may not mandate including information regarding income, so users have little indication as to how much a mate is “worth.”
The notion that paying for something assures its quality is ingrained in capitalistic cultures. When you review matches on a pay site, you are blissfully aware of the fact that they all have credit cards, bank accounts, income! If these people were looking for love, though, shouldn’t they be able to overlook monetary worth and instead expect a valuable catalogue of desirable traits? Or is love not the pure and selfless act of benevolence we’ve been raised to hope for? Maybe it’s perfectly acceptable to set financial security as a precondition of love, after all, aren’t daters in the real world judging the restaurant they go to, the car they’re picked up in, the clothes their date is wearing?
Online profiles used to “sell” oneself require that a user be presented as physically appealing, a luxury not discarded by the cyberworld. Fortunately for the unfortunate, photos are able to be manipulated using software. Myspace offers an in-site program that enables you to upload and alter your photos simultaneously. Programs like Photoshop become the online equivalent to elective surgery. Rather than pay a doctor thousands of dollars to perfect your appearance with a scalpel, social networkers and online daters may select their most appealing photos and adjust the contrast, crop and filter their way into beauty. In her cultural studies essay on Postmodern Plasticity, Susan Bordo quotes Fit magazine as stating, “‘Create a masterpiece, sculpt your body into a work of art, you visualize what you want to look like, and then you create that form...The challenge presents itself, to rearrange things...It’s up to you to do the chiseling. You become the master sculptress’”(Bordo 1100).
While Bordo uses the statement to support her thesis on plastic surgeries, it also speaks very well to the sculpting metaphor offered by photo altering techniques. Eliminating the appearance of unwanted fat or acne conceivably allows users to create a physically desirable persona that would attract more friends and romantic prospects than would their natural appearance. Of course this facade is only effective if the two members should never meet. Would meeting somebody with a significantly less attractive appearance than the one that was presented on his or her profile be a “deal-breaker,” can a friendship or relationship rely solely on the substance of conversation and profile information?
The information people choose to make available on their profile is just as important as the pictures they display. Their interests, books they enjoy, music they listen to and movie they watch all create an image. Woody Allen’s character in Play It Again, Sam is leaving carefully selecting books and albums in plain sight in order to impress a date. He explains his motivation with the line, “A few carefully-placed objects create the proper impression”(Play It Again, Sam). The idea is paralleled by the Myspace, Facebook and online dating service users that list the things they are interested in. Whether you choose R.L Stein as your favorite author or Charles Dickens reflects on you differently. Claiming Schindler’s List as your favorite movie rather than Wayne’s World might suggest intelligence to visitors, you give off an impression of being cultured. Whether you say you like hip-hop, country western music, rock implies a different character and appeals to a different “audience.” In this way, social networking inspires users to brand themselves, to selectively package, repackage, sculpt and mold their image.
The internet has become an enveloping force, it connects all societies, creating a global society. The ability to communicate electronically, at all times, instantly allows humans to relay information in mere moments. Social networking sites and online dating services create the potential for users to manipulate who they are and what they represent. The ability to change identities and give false perceptions dismantles the usual process by which two people get to know each other. Being able to “fall in love” electronically radicalizes the way romance operates and changes the way humans interact. The internet acts like an immense global marketplace in which the notions of love and romance are commodified and the luxuries of beauty and status can be generated artificially.
Works Cited
Barker, Chris. Cultural Studies Theory and Practice. Minneapolis: Sage Publications Ltd, 2008.
Bordo, Susan. "Material Girl: The Effacements of Modern Culture." Cultural Studies. 1099-1114.
Dawkins, Richard. The God Delusion. Boston: Houghton Mifflin, 2006.
"Friend." Webster's Online Dictionary - with Multilingual Thesaurus Translation. 10 May 2009 http://www.websters-online- dictionary.org/definition/friend>.
Play It Again, Sam. Dir. Herbert Ross. Perf. Woody Allen and Diane Keaton. DVD. Paramount, 1972.
"Why eHarmony? The Science of Love." EHarmony #1 Trusted Singles Dating Site - Go Beyond "Traditional" Online Dating. 12 May 2009 http://www.eharmony.com/why>.